Search Engine Optimization also known as S.E.O., is a technique used for websites to rank higher on Google. Search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something. Put it this way.
When someone types “spicy lasagna” into Google, theyʼre likely looking for a recipe, ingredients, and instructions on how to make it. If you wrote an article about making spicy lasagna, youʼd want people to find your recipe. For anyone to find it, you need to rank above all the other websites with recipes for spicy lasagna. Itʼs not easy, but thatʼs what SEO marketing is all about.